About | Zesipho Canca
I am a digital storyteller passionate about turning ideas into content that builds awareness, drives engagement, and inspires action.
​
What I Do Best:
​
-
Social Media Management - Building campaigns that grow communities and drive results.
-
Content Creation - Crafting visuals, copy, and multimedia that resonate with audiences.
-
Brand Storytelling - Humanising products and organisations through narrative.
-
Team Collaboration - Training peers and leading projects with clarity.
-
Analytics & Insights - Tracking impact to refine strategy and improve ROI.
-
Project management - Applying structured processes to deliver campaigns on time and with impact.
​
I recently completed a Bachelor of Social Sciences degree with a double major in Journalism & Media Studies and Organisational Psychology. My practical education spans communication design, journalism, radio production,animation, filmmaking & television, giving me a versatile toolkit for storytelling across platforms. I combine these skills with a strong love for learning and keeping up to date with new AI digital tools to deliver innovative digital solutions that solve real marketing challenges.
Portfolio
SIRLOID NATURA PRODUCTS | Social Media Strategist and Manager
Objective:
Increase brand awareness and drive first-week sales by educating the audience on the benefits of the product through storytelling.
​
Target Audience :
Age: 25–45
Health-conscious individuals seeking natural remedies and parents of young children who are
interested in wellness, herbal products and natural healing.
​
Content Goal:
Educate on benefits → Build trust → Encourage trial purchase
​
Key Message:
Sirloid Natura is the natural solution for everyday skin and muscle needs. Proven results you can trust.
​
Content Formats:
Facebook Posts (benefits breakdown, customer testimonials)
Before & After visuals (user-generated content)
​​​
Metrics I tracked:
I Monitored Engagement (comments, shares, and tagging) for direct messaging sales leads.
Growth in page followers
Achievement: 50+ Sales within the first week.
​
RHODES UNIVERSITY TOASTMASTERS CLUB | Vice President Public Relations
Objective:
Increase student awareness and event attendance through engaging storytelling and visually branded content.
​
Buyer Persona:
Age: 16–35
High school learners and university students that are
interested in leadership, public speaking, personal growth, and professional skills development.
​​
Content Goal:
-
Build a sense of community and credibility.
-
Increase membership by 50% each year.
-
Position the club as a fun yet professional student community.
-
Promote excellence and community collaboration initiatives.
-
Celebrate members' milestones and achievements.
​
Key Messages:
-
Club Values:
-
Club Vision:
-
Club Mission: We aim to enrich individuals with professional skillsets authentic to them by developing better leaders, communicators, and eternal networks.
​
Content Formats:
-
Instagram, Facebook & Whatsapp Stories/Reels (event highlights, member testimonials)
-
Canva-designed posters (upcoming events)
-
Carousel posts (public speaking tips)
-
Facebook, Instagram & WhatsApp posts
​​​
Tracked Metrics:
Event attendance growth:
-
RU Toastmasters Annual Public Speaking High School's Competition:
-
From 67 in 2022 to 130+ in 2023 and 200+ in 2024.
-
-
Community Engagement training:
-
From 10 in 2022, to 32 in 2024​
-
Conversion rates estimates on Instagram and Facebook that led to new member sign-ups :
-
30 in 2022 to 70+ in 2023 and 80+ in 2024 (due to membership fees increase).
PERSONAL PROJECT: Eco Sip – Product Design
​Goal:
To design a fresh ad campaign for an eco-friendly herbal drink brand. The video presentation showcases the process. It demonstrates that my final project design is informed by a meaningful research processes. In essence this would include other factors; such as the business's goals and buyer personas etc.
​
Design Style:
Minimal, clean, use of flat eco-icons (leaves, water drops/ splashes signifiers of freshness).
​
Moodboard: Bright lifestyle images people, gym culture.
​
Result: A fresh Ad campaign targeted at young individuals who are health and environmentally conscious looking for eco -friendly lifestyle brands ​​
Portfolio
SIRLOID NATURA PRODUCTS | Social Media Strategist and Manager
Objective:
Increase brand awareness and drive first-week sales by educating the audience on the benefits of the product through storytelling.
​
Target Audience :
Age: 25–45
Health-conscious individuals seeking natural remedies and parents of young children who are
interested in wellness, herbal products and natural healing.
​
Content Goal:
Educate on benefits → Build trust → Encourage trial purchase
​
Key Message:
Sirloid Natura is the natural solution for everyday skin and muscle needs. Proven results you can trust.
​
Content Formats:
Facebook Posts (benefits breakdown, customer testimonials)
Before & After visuals (user-generated content)
​​​
Metrics I tracked:
I Monitored Engagement (comments, shares, and tagging) for direct messaging sales leads.
Growth in page followers
Achievement: 50+ Sales within the first week.
​
RHODES UNIVERSITY TOASTMASTERS CLUB | Vice President Public Relations
Objective:
Increase student awareness and event attendance through engaging storytelling and visually branded content.
​
Buyer Persona:
Age: 16–35
High school learners and university students that are
interested in leadership, public speaking, personal growth, and professional skills development.
​​
Content Goal:
-
Build a sense of community and credibility.
-
Increase membership by 50% each year.
-
Position the club as a fun yet professional student community.
-
Promote excellence and community collaboration initiatives.
-
Celebrate members' milestones and achievements.
​
Key Messages:
-
Club Values:
-
Club Vision:
-
Club Mission: We aim to enrich individuals with professional skillsets authentic to them by developing better leaders, communicators, and eternal networks.
​
Content Formats:
-
Instagram, Facebook & Whatsapp Stories/Reels (event highlights, member testimonials)
-
Canva-designed posters (upcoming events)
-
Carousel posts (public speaking tips)
-
Facebook, Instagram & WhatsApp posts
​​​
Tracked Metrics:
Event attendance growth:
-
RU Toastmasters Annual Public Speaking High School's Competition:
-
From 67 in 2022 to 130+ in 2023 and 200+ in 2024.
-
-
Community Engagement training:
-
From 10 in 2022, to 32 in 2024​
-
Conversion rates estimates on Instagram and Facebook that led to new member sign-ups :
-
30 in 2022 to 70+ in 2023 and 80+ in 2024 (due to membership fees increase).
PERSONAL PROJECT: Eco Sip – Product Design
​Goal:
To design a fresh ad campaign for an eco-friendly herbal drink brand. The video presentation showcases the process. It demonstrates that my final project design is informed by a meaningful research processes. In essence this would include other factors; such as the business's goals and buyer personas etc.
​
Design Style:
Minimal, clean, use of flat eco-icons (leaves, water drops/ splashes signifiers of freshness).
​
Moodboard: Bright lifestyle images people, gym culture.
​
Result: A fresh Ad campaign targeted at young individuals who are health and environmentally conscious looking for eco -friendly lifestyle brands ​​
Portfolio (Continued)
THE VOCAL MOVEMENT | Content Designer
ICS LATTITUDE PROJECT | Digital Communications Manager and Team Leader.
Objective:
Increase transparency and donor/volunteer engagement by documenting weekly project goals, successes, and on-the-ground stories.
​​​
Target Audience:
Donors, sponsors, NGO stakeholders, and potential volunteers for following cycles. People that are interested in sustainable development, community projects, and social impact,primarily on Facebook.
​​​
Content Goal:
Build trust through transparent reporting
Strengthen donor confidence in project delivery
Inspire more volunteer applications from the United Kingdom and South Africa.
​​
Key Message:
Lattitude Volunteering delivers real impact on the ground. Here’s what we achieved this week.
​​​
Content Formats:
Blog Posts (weekly progress reports, storytelling about community impact)
Facebook Updates (photos of fieldwork, team efforts, milestone achievements)
Photography (authentic, documentary-style images highlighting people and outcomes)
​​​​​​
Results:
Community Stakeholder engagement. And volunteers quiries via Facebook.
Objective:
To design a logo for Vocal Movement and social media posts with a consistent branding for the #Dare to ask campaign.
​
Target Audience:
Rhodes University Community, Students, Staff and Stakeholders.
​
Content Goal:
Grab attention, use bold fonts and legible messaging, and keep consistent branding. Optimise each design for Instagram and Facebook posts, carousels.
​
Results:
Happy client. Expectations exceeded.
​
​​
​
Film & Video
The Dear Society | Director
Content Type: Live Studio Show
Null
​
A day in the life | Director, Editor
Content Type: Lifestyle Vlog
Null
​​​
​
​
Singumhlaba Sidl'umhlaba | Director of Photography
Content Type: Documentary Film
Null
​
​
​
​
​​
​
A sanctuary of Stories | Camera Operator, Editor, Producer
Content Type: News Report
Null
​
​​​
​
​